A Financial Times and Economist Book of the Year
'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD
'A paean to cognitive agility and the elasticity of the imagination' - ECONOMIST
'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT
The power of mental models to make better decisions
We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
Über den Autor Kenneth Cukier
Kenneth Cukier ist Senior Editor bei The Economist und Moderator des wöchentlich veröffentlichten Technologie-Podcasts namens "Babbage".Viktor Mayer-Schönberger ist Professor an der Universität Oxford und Autor von zwölf Büchern, darunter zuletzt Machtmaschinen, geschrieben mit Thomas Ramge.Francis de Véricourt ist Professor an der European School of Management und Technologie (ESMT) und Autor zahlreicher akademischer Artikel in renommierten Fachzeitschriften zu den Themen Management, Analytik und Wirtschaft.