Sensory and Consumer Research in Food Product Design and Development (eBook)

During the past thirty years, companies have recognized the
consumer as the key driver for business and product success. This
recognition has, in turn, generated its own drivers: sensory
analysis and marketing research, leading first to a culture
promoting the expert and then evolving into the systematic
acquisition of consumer-relevant information to build businesses.
Sensory and Consumer Research in Food Product Design and
Development is the first book to present, from the business
viewpoint, the critical issues faced by business leaders from both
the research development and business development perspective.

This popular volume, now in an updated and expanded second
edition, presents a unique perspective afforded by the author team
of Moskowitz, Beckley, and Resurreccion: three leading
practitioners in the field who each possess both academic and
business acumen. Newcomers to the field will be introduced to
systematic experimentation at the very early stages, to newly
emerging methods for data acquisition/knowledge development, and to
points of view employed by successful food and beverage companies.
The advanced reader will find new ideas, backed up by illustrative
case histories, to provide another perspective on commonly
encountered problems and their practical solutions.

This book is aimed at professionals in all sectors of the food
and beverage industry. Sensory and Consumer Research in Food
Product Design and Development is especially important for
those business and research professionals involved in the early
stages of product development, where business opportunity is often
the greatest.